University of South Wales

The fashion design degree at USW offers experience of the fashion industry beyond the university environment and sets a culture, skillset and attributes for life after graduation. You’ll engage in design thinking and a process-driven approach to solve complex issues of design, sustainability and commercial success, and develop a strong creative vision.

We advocate an anti-elitist and inclusive approach to fashion, seeking to challenge the problematic elements of the industry whilst honouring fashion’s potential to be radical, thought-provoking, innovative and embracing of the full spectrum of humanity. We do not educate conformists; we seek to educate non-conformists and change-makers.

Our graduates are using fashion as a vehicle to address disability, politics, racial inequality, garment workers’ rights and environmental issues. They do so whether working for large brands or small studios, as freelancers or for NGOs.

The BA(Hons) Fashion Business & Marketing Degree at USW is a dynamic course based around creative concept development, innovative brand strategy and highly-polished (new) media communication within the fashion marketing and business sectors. We look to nurture tomorrow's fashion workforce, equip with the necessary knowledge and skills to excel in the sector today and tomorrow.

In the past, selling fashion was largely restricted to shops; now we shop online, on our phones, and through official channels and social media. The fashion industry needs people who understand the rapidly shifting way that fashion is marketed. Through this Fashion Business and Marketing degree, you’ll become part of a group of fashion students and graduates who are known for their skills, knowledge, professionalism and creative vision. This degree is aimed at students who have aspirations to become the business managers and leaders of tomorrow and have a keen interest in finding out what makes a business tick. Students will be stretched and challenged to think critically about theories, frameworks and ideas related to business and management, in a supportive and progressive learning environment. It is for those who want to challenge the industry in its current form, considering new ways of managing business both ethically and sustainably, It’s for anyone interested in taking the devil out of Prada (metaphorically) and make a difference.

Do you want to learn how to create a fashion magazine, plan a digital marketing campaign, style and direct and photoshoot, or launch a brand?

BA (Hons) Fashion Promotion at the University of South Wales teaches you the fundamentals of creative fashion marketing, and specialises in teaching the practical skills, knowledge and theory to enable students to create innovative, creative work through words, images and experiences.

The course enables self-motivated students to develop commercial and conceptual approaches to explore a broad range of techniques in graphics, branding, trend forecasting, consumer behaviour, styling, video, photography, public relations, cultural studies, and creative marketing strategy. Modules and live briefs are developed hand in hand with expert professionals to ensure the content and teaching is on point, and responds to challenges faced by the fashion industry today.

Graduates have launched their careers at House of Sunny, Harper’s Bazaar, Tank Magazine, BBC Wardrobe Department, Bricks Magazine, Topshop, John Lewis and Orwell + Austin, whilst others have carved out enterprising careers as freelancers and business start-ups.