I have always found fascination with shape and form in my surroundings, entwining concepts with function, I look at how clothing can encompass both the practical and conceptual desires of women today.
Throughout my life I have always noticed the way in which women in society are encouraged not to differ from the norm, wear ‘flattering’ clothing that allows them to fit in yet lacks the ability to provide any form of comfort and functionality. ZWB is challenging this lack of practicality as well as the outdated notion that women’s clothing concerns visuals alone.
Research highlighted the lack of practicality in womenswear today, noting a distinct disparity between male and female fashion. ZWB is constantly working to overcome historic, stereotypical and sexist ideals within women’s fashion, aiming to suit the ever-changing demands of women in the 21st century. ZWB’s core focus will always centre on flexibility, comfort and sustainability to produce visually intriguing pieces.
ZWB is a womenswear brand that aims to enhance movement and flexibility, allowing me to explore the everyday demands of women. Throughout this collection I have challenged the way in which function and design can be paired by constantly developing quality, flexible garments that are entwined with body form inspired conceptual shapes and features. Exploring the idea that designing for a purpose can still embody engaging elements, that I have incorporated through bold silhouette and captivating textures.
This initial collection is an opening into the way in which ZWB designs, heavily influenced by shape and form. I looked at combining abstract body shapes inspired by sculptural artists such as Barbra Hepworth and Henry Moore, expressing fluidity using different drawing techniques to re-create undaunted, but soft silhouettes that express the beautiful contours that make up a women’s body. The collection aims to capture a sense of movement and flow, looking at unique ways to incorporate the shapes, from subtle stitch lines to bold sculptural features. Designing timeless garments is something that I have greatly considered when producing the collection, each look having a distinct attention to detail, many pieces are finished with unique techniques from picking to blanket stitch to improve the durability of the garments. All ZWB pieces are made using end of line, repurposed fabric, recycled trims or from ethically sound fabrics houses, as I want this and any further collections to be sustainable.