About Me
I’m here to tell a story.
I'm Zoe Turner, a final year student studying Fashion Branding and Communication. I have a deep passion for art, particularly in the realm of fashion. I focus on visually communicating messages through art direction and styling As I believe that storytelling through visual communication is what unites us as individuals.
I focus on visually communicating abstract ideas in couture fashion that appeal to Generation Z and Alpha. I believe human connection through visual imagery is crucial for conveying emotions and I aim to create a strong bond between viewers and the subject matter. I enjoy highlighting the heritage, craftsmanship, and exclusivity that these demographic values, while also adapting to the transition into a more digital world. Not everybody is ready to leap into the digital world, therefore I look at ways of bridging the gap by slowly integrating digital elements with fashion.
INSPIRATION
Blending Realities
Not all Gen Z members are fully ready for the digital world, so I gradually introduce technology to boost brand awareness. Luxury brands tap into Gen Z's passion for self-expression, driven by their disposable income and ethical values. We are driving move towards ethically made fashion, preferring rental options to reduce waste. Their decisions are influenced by authenticity, reflecting their core beliefs.
Fashion acts as a platform for Gen Z to express themselves, showcasing their individual identities. This project presents a designer's couture collection that I styled and directed to enhance the underlying heritage of each piece.
MY WORK
PORTFOLIOS
Blue Reviere
Billowing Clouds
Heritage
Captain
The Crow
Augmented Filter
AR
Lookbook Creation
The Crow
The Captain
Gamification
Story Projection
Billowing Clouds
Direction
Spring Summer 22 Lookbook
Lookbook
DETAIL
The Lost Song of the Siren
in collaboration with fashion designer Cayle Cochrane, whose narrative is rich with heritage and mythology, I amplified communication through art direction and styling. I’ve curated and overseen the presentation of Cochrane’s creations, drawing inspiration from her cultural background and stories. Recognizing Gen Z’s penchant for exclusivity, I spotlighted Cochrane’s pieces, incorporating trends such as augmented reality to enhance engagement. This approach is shaping the future of couture promotion, ensuring that we remain at the forefront of innovation while staying true to our brand’s ethos.
Art evokes the mystery without which the world would not exist- René Magritte
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