About Me
Hi, I'm Yujin Lee, a fashion graduate from KSA.
I am a womenswear designer with a focus on a creative pattern cutting, sustainability and illustration. Incorporating sustainable studio practice, I want to explore how sustainable aesthetic might be achieved through my cultural heritage.
People will not buy fashion to save the planet and they want to look cool and feel good. But it is important for me to care about the environmental issues, and I think people can start to change from things around us. My goal is to explore a new garment design method that never sacrifice aesthetic for sustainability, and which also creates clothes that can exist for a long period of time.
INSPIRATION
We are travellers/explorers in the planet.
The initial inspiration started with an idea of how I make garments and how I can develop into less-damaging fashion practice with responsibility to the planet and our future. The collection, ‘WE ARE EXPLORERS’, is based on Zero Waste pattern making inspired by Hanbok, Korean traditional clothes, which are made from simple panels to be cut from the cloth with little waste.
By combining contemporary elements from my point of view and sustainable design concept with silhouettes inspired by Hanbok, it allows the collection to be creative whilst also remaining true to the value and explores how sustainable aesthetic might be achieved through cultural heritage. It is about the combination of the old and new, and simplicity and complexity, being authentic and looking to the future.
MY WORK
PORTFOLIOS
'WE ARE EXPLORERS' cover image
'WE ARE EXPLORERS' mood board1
'WE ARE EXPLORERS' mood board2
'WE ARE EXPLORERS' look1 development1
'WE ARE EXPLORERS' look2 development
'WE ARE EXPLORERS' look3 development
'WE ARE EXPLORERS' look4 development
'WE ARE EXPLORERS' look5 development
'WE ARE EXPLORERS' look6 development
'WE ARE EXPLORERS' line-up illustration
'WE ARE EXPLORERS' look6 technical drawing
DETAIL
Being clever with the use of space
Hanbok begins as a two-dimensional form and transforms to fit the natural flow of the person wearing hanbok. The gentle curves and lines that underline the beautiful body figure of the wearer is one of the key features. I brought the element of hanbok with zero waste pattern cutting. Zero waste is a design technique to minimize excess fabric at the design and cutting stages. This means being clever with the use of space while designing a pattern that interlocks like puzzle pieces or using up leftover of fabric to make accessories. Each pattern piece is a straight-edged shape, which I folded, pleated, and gathered to attach to adjacent garment sections, and to achieve the silhouette I desire. It’s totally different from a normal design process. Wherever I can, I developed the designs to apply zero-waste pattern cutting, using the full width of the fabric.
“You Shouldn’t Have to Sacrifice Your Style for the Sustainability Card” - Stella McCartney
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