About Me
Tailor and Menswear Designer
Combining Bespoke Tailoring with considered design, William George channels a keen interest in men's style to produce unique, hand produced pieces, intent on empowering and uplifting their wearer. Quality, practicality and comfort and are paramount to the design process and influence every decision from conception, to creation and finish.
Continually inspired by the past, his work references iconic menswear design pieces, exploring and expanding upon their shape, form and function. His collection utilises bespoke tailoring techniques learnt whilst undertaking his degree, and his internship on London's historic Savile Row, ensuring the pieces are made to last a lifetime. This commitment to a timeless silhouette emphasises his keen interest in sustainability, rejecting the idea of trend-based buying.
INSPIRATION
Archival images of my father during his career prompted a questioning of masculinity and ownership
What would the uniform of "masculinity" look like? How does it feel to wear and how are men perceived based on their styling and clothing choices? These questions formed the basis of the collection, informing my decisions along the way. My graduate collection was heavily influenced by the design prowess of 20th Century Public Service uniform. The shapes, silhouettes, colours and hardware all invoked a sense of rigidity and restriction upon the wearer.
Subverting this rigid masculinity through fabric and styling choices, "Strength in Numbers" creates a new masculine uniform for those who feel typical masculinity is out of reach. The collection acts as an armour for the wearer empowering them to take up space. The collection references the ultimate menswear symbol, The Neck Tie, inspiring the shapes and motifs that feature heavily, in an attempt to further rearrange and recycle typical symbols of men's style. (Photo Credit: London Fire Brigade)
MY WORK
PORTFOLIOS
William George - Graduate Collection
Concept Pages
Initial Design Development Pages
Further Design Development
Toiling and Sampling
Details, Trims and Hardware development
Samples, fittings and alterations
Developing the Tunic Coat
Colour and Fabric Boards
Technical Flats
Look 1 - The Boiler Suit
Look 2 - The Tunic Coat
Look 3 - The Epaulette Coat
Look 4 - The Biker Two-piece
GFW - Runway Images (Photo Credit - Ellis Carroll)
GFW - Runway Images (Photo Credit - Ellis Carroll)
GFW - Runway Images (Photo Credit - Ellis Carroll)
GFW - Runway Images (Photo Credit - Ellis Carroll)
DETAIL
Designed for the Wearer
Comprised of 17 pieces, my collection builds upon classic wardrobe staples, infusing them with a fresh outlook. In particular, my take on the classic suit blends formal fabrics with a vintage biker jacket style, and the overcoat is reimagined using a vibrant blue alpaca, mohair & wool bouclé, whilst acknowledging the Naval origins of the iconic fire tunic. Driving my design decisions, the wearer remained a key focus. Inner pockets, quality linings and technical cutting ensure confidence and long lasting comfort. In contrast to these hidden details, I designed a range of silk ties and handkerchiefs to be worn alongside the collection. As I believe no gentleman's outfit is complete without the right bag, I also created a practical duffel, utilising the technical workwear fabrics I sourced during my process. These accessories enhance the collection, giving the wearer control to style the pieces depending on the occasion. The capsule collection is ideal for the modern man's working wardrobe.
“A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them.” - Hardy Amies
Graduate Fashion Week in partnership with:
