Will Savage is a Cornwall-born designer specialising in high performance sportswear garments and accessories that bridge the gap between essential function and streetwear aesthetics. Focusing on designing for the future, he looks to create long lasting, durable pieces that transcend quick trends and hype.
Throughout my design journey so far, I have always found myself naturally inspired by my consumption of media. A lot of my ideas stem from film and music, often looking at subjects disconnected from my field of specialty, allowing for more unique concepts and outside the box solutions to design problems. For example in this project I looked at 2016’s ‘The Revenant’ and various music videos from the likes of $not, Knucks and Pa Salieu.
My graduate collection ‘Savage’ is a representation of what I believe is required from the future of Sportswear. I designed each of the pieces with the vision of a modular system that provides adaptable hiking/camping functionality on Dartmoor. The idea is that all garments are interchangeable according to the Moor’s famously unpredictable weather. Waterproofing, insulation, impact protection and range of movement are all elements which can be controlled by switching out certain pieces.
To progress sportswear, sustainability is essential. Consumers need less clothing that lasts longer and fulfils multiple needs, that is why it was so important for me to produce high quality garments that offer performance in nature, but also hold their own in a streetwear environment. Combining this concept with intel from consumer research and interviews meant I could design a collection with the survival details of 1800s fur trappers that would look at home on the set of an A$AP Rocky video.
A huge factor in the execution of longevity and performance was my choice of construction methods. The use of heat bonded hems, peaks and facings as well as fully waterproof taped seams leaves no room for loose stitching to undo, reinforces areas of stress and provides a sleeker and more considered finish. The majority of taping was done with a hand iron due to the array of curved panels, with some of the longer straighter seams being done on the industrial heat press, along with the bonding. These techniques provide the garments with extra durability, allowing trips to Dartmoor but also extensive daily use for years to come.