Nam Cheung

Contact:
wainamcheungstudio@gmail.com
University/School:
University of Brighton
Location:
Brighton
Specialism:
Art DirectionDigital MediaFashion ImagePhotographyStyling
About Me

Hello! My name is Wainam and I am a fashion photographer.

Wainam is a Fashion Communication graduate specialising in photography. Her final major project was inspired by surrealism and Jungian thought on the four major archetypes. Taking an investigative approach to image making, she often explores ways to distort and obscure the origin meaning to create abstract outcomes through the lens.

The outcomes take on an experimental perspective to visualise conceptual thinking through combining both digital and analogue mediums. Wainam shares a great passion of film photography, however given the restrictive circumstances this past year, it has moved into exploring a wide range of techniques, such as cyanotype printing, animation and 3d scanning to materialise each concept.

INSPIRATION

My initial inspiration started from researching surrealism in photography.

Through researching the 1920's Surrealist movement, I was fascinated by the way they sought to challenge notions of normality, by looking instead to dreams and the imagination for inspiration. Through their unconventional ways of seeing, I was deeply inspired by the idea of shifting perceptions through the power of photography.

Furthermore, I have always felt drawn to the psychological patterns and the structure of our psyche. Therefore, the implementation of the four major archetypes coined by Carl Jung became the foundation of my final major project which challenged my creativity to visualise such profound themes. I aim to capture the body through movement and gesture as a tool to capture them in surreal settings.

MY WORK

PORTFOLIOS

DETAIL

My outcomes are a combination of analogue photography, printing, and digital processes.

During the intensity of the past year, I have felt that most of my inspiration and development has stemmed from the exploration of being as experimental as possible. Playing around with a variety of techniques and processes, it eventually led to more abstract and playful outcomes which aims to explore the concepts through the use of colour and movements of the body. I wanted to respond to these key archetypes by using different processes as a way to materialise these subconscious ideas into reality.

I hope my work is able to unleash a meditative journey into the inner beauty of our psyche and a visit to the unknown.
Art DirectionDigital MediaFashion ImagePhotographyStyling
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