Tom Lyon

Contact:
thomas.lyon@hotmail.co.uk
University/School:
LIVERPOOL JOHN MOORES
Location:
Liverpool
Specialism:
Art DirectionBrandingDigital MediaFashion ImagePR & CommunicationsStyling
About Me

HELLO I'M TOM LYON- A LJMU FASHION COMMUNICATION GRADUATE.

I am an aspiring creative director based in the United Kingdom who is influenced by culture, theatre, fashion and art. I have the ability to develop comprehensive visions which can be applied to different aspects within a concept.

Originally interested in theatre I became fascinated by the role of Fashion in the 21st century whilst travelling Europe, America and Asia. My theatrical background has influenced how I communicate fashion from bold colours, extravagant clothes and strong narratives.

INSPIRATION

THEATRE IS FASHION FASHION IS THEATRE

One of the many things the COVID-19 pandemic has taught us is the importance of live shared experiences. Since March 2020 theatres across the United Kingdom have been forced to close, in order to stop the spread of the virus. Using theatre as a source of inspiration, I have created a project titled ‘THEATRE IS FASHION’ based off primary and secondary sources. The concept is divided into two sections, part 1 titled ‘Theatre is Fashion’ is a live magazine that reminds the viewers of their love for theatre.

Part 2 titled ‘Theatre Is Fashion Fashion Is Theatre’ is a virtual exhibition highlighting the relationship between the two creative fields. Museums have been closed for a significant amount of time during the pandemic. To combat this issue the experience can be accessed anywhere in the world on a phone or tablet device.

MY WORK

PORTFOLIOS

DETAIL

Due to lockdown, I have had to be resourceful when creating the final outcome.

‘Theatre Is Fashion’ communicates our love for theatre through a fashion lens, this has been achieved by including two acts and interval. These sections are titled ‘Act One: Quick Change’, ‘The Interval’ and ‘Act Two: Curtain Call’. After completing thorough research and collecting imagery from secondary sources, I have curated 5 rooms for the virtual exhibition. ‘Theatre Is Fashion Fashion Is Theatre’ focuses on fashion designers who have created costume for stage, Théâtre de la Mode, fashions shows and designers who refer to theatre in their work. Key designers include Rei Kawakubo, Gareth Pugh, Coco Chanel and Moschino. Each room is paired with an audio guide which provides context for each section of the exhibition. To the left is an overview of the final outcome, for the full ‘Theatre Is Fashion’ experience visit www.tomlyondesign.com.

Fashion is not just about clothes; it communicates and reflects our culture acting as a catalyst for a larger conversation.
Art DirectionBrandingDigital MediaFashion ImagePR & CommunicationsStyling
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