Tia Wilson is a British fashion designer from the North West of England. Specialising in menswear, Tia's work mainly concentrates on denim; focussing on working sustainably with high quality fabrics, that are made to last.
My spring/summer 2022 collection: ‘HIT THE NORTH’ is driven by the uniquely gritty culture that can only be found in the North West; a contemporary menswear solution to celebrate personal identity and subculture.
Over lockdown, I went home to my parents' house in Wigan, Greater Manchester. I spent a lot of time looking through photo albums that document my mum's childhood, as well as my own. This prompted me to think about how rich in culture the North West really is, and how it deserves to be celebrated. My collection takes influence from sportswear; a reflection of the importance of grassroots teams within local, working-class communities; particularly amongst young people.
‘HIT THE NORTH’ also looks at the importance of hard-wearing, long lasting workwear, particularly denim. My hometown in Manchester, is, and always has been a mining town. Looking at traditional mining uniforms and fabrics, the collection uses locally woven, heavyweight selvedge denim deadstock kindly donated by Hewitt Heritage Fabrics. Sustainability is always at the forefront of my practice, so it's really important to me to make conscious decisions to work towards a more eco-friendly future.
As a young designer, it’s important to recognise that change is inevitable within the industry; and it’s our job to adapt to new ways of thinking. Fashion is one of the most detrimental industries to the planet; we have a responsibility to make conscious decisions, and act with transparency in order to work towards a more sustainable future. By using selvedge denim offcuts, I’m ensuring a high quality garment that is made to last.