About Me
Hi! I’m Tia, a Fashion Promotion graduate from USW.
Tia Meredith is a Welsh creative who specializes in visual identity and branding. She is a passionate individual inspired by creativity. She values simplicity, symmetry, and detail. Whether she is designing branding, media content or advertising, she always strives towards clean, fresh designs that capture balance and vision.
After studying Fashion Promotion for three years, I’ve had the opportunity to hone my skills and recognize my passions. I have keen interests in branding and advertising and aim to combine the two to create powerful design experiences that last. I specialize in creative direction and visual identity with a strong eye for detail. I find happiness in being creative and believe I provide elegant simplicity through my work. My aspirations to live creatively are what led me to completing my degree, providing me with the framework for my ideas and allowing me to explore and display my creative mind.
INSPIRATION
My initial inspiration started with exploring my personal excitement towards jewellery.
Playing with colour, imagery, and design has always been a love of mine. It allows me to confidently transform my ideas into simple yet engaging designs. Creating Clove & Co allowed me to highlight my innovation and created a solid platform where my unique and original content could be displayed. The powerful effect created by strong branding is what led me to create the work I have and continues to inspire me onwards throughout my career.
The inspiration for the project came from a personal fascination with jewellery. I have always admired the ways in which jewellery can change someone's perspective of themselves, providing them with an outlet for self-confidence and expression. Jewellery has the power to make someone feel unique, this power is what inspired me to center my brand around one-of-a-kind jewellery, infusing the brand's core with uniqueness, individuality, and exclusivity.
MY WORK
PORTFOLIOS
Clove & Co Logo Designs
Clove & Co Watermark Logos
Colour Palette & Typography
'The Nature Series' Colour Palette
Main Brand Descriptions
Clove & Co Brand Mission
Clove & Co Key Words
Clove & Co Reversed Logo
Clove & Co Logo Clearspace
Social Media Icons & Avatar
Brands Primary Typeface
Typography Hierarchy
Branded Instagram
Clove & Co Photographic Style
Clove & Co Brand Mission
Clove & Co Brand Voice
Clove & Co Pillars and Ethos
Brands Secondary Differences
Clove & Co Brand Message
DETAIL
Clove & Co takes form of a branding & marketing strategy, showcasing my personal creative identity.
Clove & Co began as a Final Major Project concept for an upcycled and second-hand jewellery brand. Demonstrating my knowledge and understanding of future trends, Clove & Co revolves around sustainable and ethical products that also tap into the emotions of consumers through history and storytelling. Combining this vision with extensive market research and a sharp eye for detail, the project has grown into a clear, cohesive, and inspired (hypothetical) jewellery brand. Polished design elements and contemporary visual communication run throughout the project to create comprehensive brand touch points and market-ready messaging.
“Jewellery has the power to be the one little thing that makes you feel unique.”
Graduate Fashion Week in partnership with:
