Sophie Rogac

Contact:
sophierogac@icloud.com
University/School:
Sheffield Hallam University
Location:
Sheffield
Specialism:
Art DirectionFashion ImageFashion PublicationFilmmakerPhotographyStyling
About Me

Hi I'm Sophie, a Fashion Management & Communication graduate from SHU

Sophie discovered her passion for Photography and Styling when completing her BA in Fashion Management & Communication, which shines through in her fashion film and imagery outcomes, where she ensures to combine aesthetic with narrative to creative detailed and dynamic outcomes.

My passion lies in storytelling and narrative photography. This was the basis for my final project 'Love Letter to my Room', a documentary style photo series which reflects upon the intimacy of young people's rooms and the importance behind their spaces.

INSPIRATION

My final project began at the end of a night.

I was sitting with my flatmates in our living room one night, when all of a sudden we looked at the table and thought of it as a masterpiece. We then got into like a two hour discussion about this table, saying how you couldn’t recreate it; how it tells a story of the night. I then went to bed, and looked at my bedroom with all of my possessions around me, and how my bedroom tells a story of my life in its current position. This was the beginning of 'Love Letter to my Room'.

Authenticity was a huge theme in my final project. I started by researching into artists such as Tracey Emin and Adrienne Salinger, who both provide a very real and raw insight into the intimacy of personal spaces. I then researched more into pop culture, listening to musical artists such as The Streets and watching movies and shows like Human Traffic, Peep Show and Spaced, all things that don't try to hard to create forced narratives, and embrace the grittiness of youth culture.

MY WORK

PORTFOLIOS

DETAIL

I styled and photographed each person in their bedroom.

Since authenticity was a large element in this project, everybody involved is somebody I have a close relationship with. I asked each model to keep their room exactly as it were; no tidying or rearranging. I then styled each model and positioned them in their bedroom, making my best effort to capture different elements of their personalities within the photographs and film.

'So close the door, the four walls are padded. The ceiling rises, the bed sinks. Soft and secure, sheltered and safe; everything’s alright and nothing’s in its place.'
Art DirectionFashion ImageFashion PublicationFilmmakerPhotographyStyling
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