My aesthetic follows true to female empowerment wanting to celebrate the female form designing extraordinary fits for fearless and spirited individuals who live life large. Feminine beauty and power at its core - the largest influence and inspiration for me to create.
Borne from post-lockdown to create a brand that celebrates a renewed lust of life, I created Winnie Ellen for my FMP. Empowerment and sexuality come to the forefront of the brands ethos, with the joy of dressing up to affirm unabashed femininity, meant to be uplifting, sexy and empowering. A showcase of lingerie, corseted and tailored garments, making underwear as outerwear signifiant.
Channeling the epitome of after-dark glamour and the attitude brought straight from 90s runways to define liberation, glamour and luxury. Infused by the spirit of subversive sexy, this collection features lingerie undertones - juxtaposed with tailored silhouettes adding to empowerment and dominance. Head-turning body contouring fits with corset boning accents and signatures of underwear inspired silhouettes and opulent evening wear to create a modern offspring.
Colour influenced by ninties monochrome dipping in neutral hues in contrast to the vibrant tones of cornflower blue, striking pink relaying back to the missed revelrous parties, of memories watching the sun lower into the horizon and staying up until the early hours welcoming the morning sky.
Look 1 of the “CAPTIVATION” collection, named “Pink Horizon”, a mesh unitard, bodysuit and underbust corset infusing the spirit of lingerie to the forefront defining liberation, high energy and ideals of subversive sexy. Look 2 of the “CAPTIVATION” collection, named “Cornflower Dawn”, featuring corsetry undertones - juxtaposed with classic tailoring fabrications and silhouette, to exude dominate and sexiness simultaneously.