Simone James

Contact:
simone@plan-london.co.uk
University/School:
Manchester Fashion Institute
Location:
Manchester
Specialism:
Award WinnerDigital MediaFashion TechnologyIllustrationSportswear & LeisurewearSustainabilty
About Me

Hi, I'm Simone, a leisurewear designer specialising in digital design

As a practitioner function and purpose are at the forefront of my design process. The industry is overly saturated and heavily contributes to global landfill, waste and pollution problems. I focus on the conservation of finite natural resources, designing with remnants, and phasing out petrochemical materials.

Using digital design and pattern software, I streamline the toiling process, significantly reducing waste during the physical production stage. In an increasingly digital world the fashion industry is rapidly evolving with technological advancements, establishing a digital presence. I feel my digital skills and understanding of circularity within fashion are both an asset in the ever changing industry.

INSPIRATION

The juxtaposition of the nature and the man made world largely inspire me.

My final major project has explored 3 main themes: digital design, biophilia, and circular fashion. Biophilia is the urge to affiliate with other forms of life. We have an innate love, affinity and appreciation for nature. AVO juxtaposes digital design with tactile human engineered ecosystems integrated into casual athleisure garments, reconnecting its virtual and IRL consumers with the outdoors.

Using specialist software: CLO3D and Gerber Accumark I designed garments and developed patterns, resulting in stunning virtual garments that can effortlessly be manufactured physically, offering consumers the unique opportunity to have a physical garment with a digital twin, the first look in my collection clearly demonstrates this. This nuanced virtual approach to design significantly reduces waste within the toiling/ sampling stage, the pinnacle objective of my concept.

MY WORK

PORTFOLIOS

DETAIL

The biophilia concept is visually communicated through the integration of cress into the garments.

The seeds are scattered onto porous linen fabric and misted with cool water, within days the seeds sprout initially appearing white and gelatinous. Their growth is rapid, and by day 4 the seedlings are noticeably longer and when exposed to light they photosynthesise turning a mossy green colour. By day 7-10 the shoots are their tallest, and within the right moist conditions can reach up to 10 cm in height. The layer of cress creates depth and textural interest, mimicking a tall green fur, with a pleasant earthy smell.

"You can't use up creativity. The more you use, the more you have." -- Maya Angelou
Award WinnerDigital MediaFashion TechnologyIllustrationSportswear & LeisurewearSustainabilty
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners