Shelley Fox

Contact:
shellfox12@gmail.com
University/School:
Staffordshire University
Location:
Stoke-on-Trent
Specialism:
Art DirectionStyling
About Me

Hello, I’m Shelley Fox. A BA(Hons) fashion graduate from Staffordshire

Shelley was inspired by her own childhood up-bringing in the countryside for her final major project. Her imagery focuses on key phrases or moments to produce various editorials to create a series of magazines, alongside a digital look-book that cater to a high-end market level.

My goal is to eventually work within the fashion industry within styling and or/ creative direction. I strive to create visually appealing imagery that focuses on the overall concept, whilst aligning with a brand’s identity and needs.

INSPIRATION

My initial idea evolved from my old family photographs

Me and my mum were flicking through our old family photographs, reminiscing past events that had happened throughout my childhood. I quickly acknowledged the feeling of nostalgia, that was produced from the disposable photographs that had been colligated over the years. So, I wanted to create a body of work that would reinforce that nostalgic feeling, I had previously felt when discussing key moments or phrases from my childhood.

I wanted to focus on this concept and begin to align it with a high-end market level to create editorial images that would create a series of magazines, alongside a digital look-book. After some thorough research, I chose to highlight Gucci as my brand/ market level of choice due to their diverse and inclusive ethos – meaning that their product can be worn by various individuals, whilst creating a sense of belonging; therefore, reinforcing the “family” element of my concept.

MY WORK

PORTFOLIOS

DETAIL

Taking inspiration from my market level of choice, Gucci, I styled and directed editorial imagery

Due to this, a diverse selection of models have been featured throughout my imagery to align with their diverse ethos. Alongside this, the styling I used within my imagery explores the bold prints and colours that Gucci have been known for, to create a visually interesting look overall that would also portray each individual concept, such as: “Nanna’s house”.

It's all about the details.
Art DirectionStyling
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