Shelley was inspired by her own childhood up-bringing in the countryside for her final major project. Her imagery focuses on key phrases or moments to produce various editorials to create a series of magazines, alongside a digital look-book that cater to a high-end market level.
My goal is to eventually work within the fashion industry within styling and or/ creative direction. I strive to create visually appealing imagery that focuses on the overall concept, whilst aligning with a brand’s identity and needs.
INSPIRATION
Me and my mum were flicking through our old family photographs, reminiscing past events that had happened throughout my childhood. I quickly acknowledged the feeling of nostalgia, that was produced from the disposable photographs that had been colligated over the years. So, I wanted to create a body of work that would reinforce that nostalgic feeling, I had previously felt when discussing key moments or phrases from my childhood.
I wanted to focus on this concept and begin to align it with a high-end market level to create editorial images that would create a series of magazines, alongside a digital look-book. After some thorough research, I chose to highlight Gucci as my brand/ market level of choice due to their diverse and inclusive ethos – meaning that their product can be worn by various individuals, whilst creating a sense of belonging; therefore, reinforcing the “family” element of my concept.
DETAIL
Due to this, a diverse selection of models have been featured throughout my imagery to align with their diverse ethos. Alongside this, the styling I used within my imagery explores the bold prints and colours that Gucci have been known for, to create a visually interesting look overall that would also portray each individual concept, such as: “Nanna’s house”.