Inspired by stylised shots of flowers and wastage in the fashion industry, Shavaanah has designed a luxurious womenswear collection that hopes to prove to the industry that we can reduce and prevent waste. Creating conscious designs, Shavaanah thought through every minuscule detail to refine the denim by hand embellishing all of her garments.
Wanting to design subtle but thoughtful pieces, Shavaanah created tasteful fabrics using her own prints inspired by curated nature and stylised shots of flowers. Shavaanah created abstract prints to produce contemporary fabrics, whilst keeping her collection fresh and sustainable. Drawing inspiration from nature as well as the fashion industry's waste, she wanted to explore new meanings and prioritise femininity and luxury by merging denim and silks, two fabric compositions you wouldn't typically find together.
‘Discarded lux' is a feminine collection, in hopes to showcase a fluid form through the silhouettes with a unorthodox choice of fabric. My creative ideas comes from my findings in the fashion industry at my father’s place where I came across lots of wastage of denim material from samples which were no longer needed, therefore were ready to be discarded. A big believer in slow fashion, my findings made me want to incorporate denim, a fabric not typically found in a luxurious collection.
This inspired me to up-cycle and refine the denim to create couture denim and to inject that into my work by creating quality craftsmanship by hand beading, adding Swarovski crystals and gold foiling samples to transform the denim fabric. This was my way of feminising the masculine. This along with my contemporary abstract floral prints to emulate mixed media printed onto silk, consolidated my collection to then create my considered feminine collection with the twist of the couture denim.
After discovering the wastage from the fashion industry I decided to create abstract, soft focus floral prints on discarded cotton drill fabric. I used this to develop a variety of silks to be my fabric choice. This was to create a refresh to floral prints by using unnatural colourways that work whilst using feminine, simple silhouettes, creating contemporary designs. Creating these prints only allow one off pieces, further adding to the uniqueness as the print cannot be replicated due to it being a tie-dye effect. Developing denim samples to best match my concept of refining waste, I hand embellished each piece to transform the denim/flounces. When producing these textiles samples, my intention was to appeal to a certain market level, one who loves extravagant garments therefore I beaded, affixed Swarovski crystals and gold foiled the denim. My collection has textile techniques which represent my concept best as well as carefully thought out prints, making this a couture, feminine collection.