About Me
Hello! I am Shaun, a creative fashion graduate.
Shaun is heavily influenced by the one of a kind individuals that populated the subcultures and club scenes in the 70's, 80's and 90's. Particularly how these people imprinted themselves in history for simply being themselves, he believes they are the true "influencers".
What I aim to achieve within my work is to highlight the incredible people that paved the way for us as creatives and also discover what we can learn from them. As a generation I think we are very wrapped up in social media and see it as the be all and end all, but I want to show that this is not the case. Moving forward into industry I want to continue to explore the magic of youth subcultures and understand how I can be apart of bringing these scenes back to the forefront of the conversation once more as I actively seek a role in the creative side Fashion and Events Industry.
INSPIRATION
MAJOR PROJECT - GLUED TO SCREENS INSTEAD OF SCENES
Throughout lockdown, I began to crave human interaction and club culture more than ever, so I began to read about them. I fell in love with a world I never knew existed when learning about the New York Club Kids, Blitz Kids, Punks and Ravers just to name a few. The fact that I missed out on such eras affected me, I wanted to be in Studio 54 with Grace Jones, Blitz Club with Steve Strange and Limelight with Peter Gatien. I began to wonder why such monumental scenes weren't happening in todays world.
For this project I connected with people that populated the subculture and club culture scenes in the 70's, 80's and 90's and they shared their stories and images with me. I then spoke to those that populate the subcultures of today and realised the key difference between them both, Social Media. I wanted to explore the impact social media has had on subcultures and more importantly discover how I can bring back the buzz that surrounded these amazing individuals, which is now my key motive moving forward.
MY WORK
PORTFOLIOS
Major Project Cover
Introduction
Interviewing the Punks
Interviewing the Club Kids
Discussing subcultures' longevity
Major Project Conclusion
Magoo Business Plan Cover
Magoo Concept
Objectives and Key Drivers for project
Key Features of the Magoo App
Magoo's Core Consumer - Roaring Revivalists
Outcome one - MAGOOzine cover
Example page of - MAGOOzine Contents page
Example page of - MAGOOzine Interview Spread
Example page of - MAGOOzine Slogan
Outcome 2 - Interactive Poster Campaign
Interactive Campaign Posted in Birmingham
Outcome three - Mock ups of App aesthetic
Are you Glued to Screens instead of Scenes?
DETAIL
INDEPENDENT FINAL PROJECT - MAGOO
As a reaction to the research I found in my Major Project I wanted my IFP to be the solution to people being glued to screens instead of scenes. I made a business called Magoo. The sole aim of the business was to help youth feel connected to one another once again and find their tribes, getting youth to use social media as an aid for in person communication rather than simply just a replacement. The business consisted of an App specifically for subcultures to connect and meet for in person events, a promotional zine that could only be accessed by retrieving one in person and a interactive poster campaign that you must seek out in order to gain access to the app. The "Missing Poster" campaign is effective as it forces people to leave their house in order for them to access the application meaning that they will meet likeminded individuals also surrounding the posters. Gen Z are used to being able to access everything with ease, so this will stand out to them as they have to physically go out to access it.
"My work reflects the importance of authentic human interaction and club culture. There is more to life than social media and some of humanity's greatest achievements started on the dancefloor..."
Graduate Fashion Week in partnership with:
