Shannon heald

Contact:
sheald1302@gmail.com
University/School:
University of Central Lancashire
Location:
Central Lancashire
Specialism:
Accessory DesignFashion ImageTextilesWomenswear
About Me

Hi, I'm Shannon a Textiles graduate from UCLAN

As a designer I am drawn to bold exciting prints in bright colour ways, that are playful and provoke happiness. After struggling for inspiration during some of my past projects at university during the pandemic I wanted to be inspired by everything I was doing and looking at in my honours project.

I have a love for summer and a passion for colours and sewing, so I wanted to combine all of these to create a vibrant beach collection. I like to keep up to date with trends and whats going on in the fashion world. After seeing a resurgence of retro prints last summer I wanted to blend my interests and make a collection that made me happy.

INSPIRATION

My collection is inspired by retro South Beach Miami

There's no place on earth quite like Miami, with the highest concentration of art deco architecture in the world, the bluer than blue skies and summer weather all year round set amongst a coast line of miles of sandy beaches. The unique aesthetic of the motifs on the art deco buildings clashes with the vibrancy of retro florals and neon bright lights and the bold colours.

I took inspiration from 60's trends and prints that have resurfaced recently, as well as looking at vintage books and psychedelic prints. I usually try and find inspiration in everything and I especially like to look at past decades fashion and aesthetics and revisit them, as I love anything retro and nostalgic.

MY WORK

PORTFOLIOS

DETAIL

Hand embellished bag

I hand cut and appliqued the flowers arranged with laser cut perspex flowers to bring a 3D element to the front of the bag, which includes beads and sequins of different levels and sizes. This bag is very over sized, as I wanted to create a statement piece that was eye catching and vibrant. As for the sides and back, the sides have digitally embroidered circles on to tie in with the art deco motifs I have been exploring, and for the bag it is covered in motifs that I have been using throughout my project.

"When you don't dress like everyone else then you don't have to think like everyone else." - Iris Apfel
Accessory DesignFashion ImageTextilesWomenswear
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