My personal aesthetic has always focused on portraying fantastical, escapist visions rather than realistic ones. Moreover, my concepts and style tend to be dreamy, soft and romantic with the main inspiration coming from paintings and historical art from the past, especially from the Romantic Era.
The key technical things that characterise my work are definitely attention to colours and details because I want to make sure that my photos are the highest quality they can be in terms of visual outcome. Besides, I am a huge believer that a great fashion image is done thanks to the whole team rather than one person. That is why I always try to collaborate with talented people who can help bring my vision to life.
The first shoot is a beauty editorial called “The Four Seasons” and its concept was inspired by Alphonse Mucha's art series called "The Seasons". It influenced my idea to create an editorial that showcases four seasons by casting different models that represent each season and present different makeup looks and props associated with them. I was inspired by different types of beauties and tried my best to make the casting diverse.
“Femme Fatale” is my other project which was a collaborative shoot with a designer. It focuses on presenting the designer’s garment in a creative way, I hoped to break a stereotype of a commercial like/ brand orientated work and really experiment with concept and lighting. For the concept and visuals, I was particularly inspired by the style of the garment itself and and the connotations it produced in my mind.
I focused on exploring different types of hard lighting setups that can be achieved to connote to my concept and chosen aesthetic. I wanted my final images to be quite graphical and contrasty. I also captured movement of the garment and the model by using a fan and asking the model for some dynamic poses. By focusing on technical details, I hoped to visually present the complex words like unattainability, elusiveness and ambiguity associated with my concept.