Ruby Mountford is an editor, creative director and photographer. She is the founder and editor of 1999 Magazine and has just published its sixth issue. Her photography focuses on how people represent themselves and colour is an important part to her images.
1999 Magazine is both a physical and a digital magazine that creates a platform to showcase the work of creatives. Ruby curates the content for the magazine, contacting people through Instagram and then putting together an interview with that person. She is also in charge of the social media, designing and editing. Issue 6 of the magazine features work from creatives all over, giving readers an insight into their practice. Ruby also shot several editorials for the issue.
I originally started 1999 when I was 15 years old. I had always been obsessed with Tumblr blogs and zines and I wanted to create a physical space where people could see the work that they would typically only be able to view through their phone screen. Having the work in printed format next to an interview with the artist gives the reader a full insight into that person and their practice. The magazine now also has a digital platform, making it accessible to all.
For the sixth issue I shot through editorials for the printed publication. One of these editorials featured work from small knitwear brand Lovey. As my main inspirations come from wanting to help creatives get their work seen, creating these images of this brand helps to do just that. I wanted the images to be fun and full of colour to reflect both the brand’s and the magazine’s values and aesthetics.
I wanted to create an additional way to raise funds for both the magazine and the artists that feature in it. To do this I have set up a print shop, selling exclusive prints created by 1999 contributors. 50% of the sale goes straight back to the artist, with the other 50% going back into the magazine to raise funds to get future magazines printed. Having the online magazine means that the content is accessible to everyone, as the content is free to read. I have also ran a zine workshop in the past, which took place on Zoom and was free for people to join. I will continue to do events like this, as it creates a community around the magazine, which is exactly what I want to do.