Ruby was inspired by the COVID-19 pandemic and the emotional impact this has had on society. The graduate concept has extended from in-depth research into society today and follows Ruby’s passion of creating social awareness.
Throughout my journey as an accessory’s designer, I have developed and continued a passion in creating awareness for lost and forgotten areas of our society. During my time at university, I have created a range of projects which have all extended from sensitive and relatable concepts, ranging from homelessness to mental health and anxiety. I aim to continue my passion for both creative concept development and design within my future career in the fashion and fashion accessories industry.
Initial inspiration was taken from corsetry and how the body can be physically manipulated to create different silhouettes. I continued this thought into restrictions by exploring how the mind and behaviours can be influenced by signs and rules. Reflecting this onto today’s society, the concept became relevant due to the current impact of COVID-19. Primary research was done by looking at personal reactions and expressing this within sketchbooks, channelling my own emotions and thoughts into my work.
The second half of this portfolio presents hints of some previous projects which demonstration my range of abilities. Including a self-written industry brief for NEXT men’s accessories which showcases my ability to comprehend brand identity and consumer desire. Alongside a men’s footwear project aimed for Fred Perry which incorporates innovative sustainability. Then a conceptual black project brief inspired by the hidden homeless which was completed during my first year at Nottingham Trent University.
The aesthetic of the Captive collection resembles an overall feeling of frustration and rebellion against rules and restrictions. Challenging the thought of confinement and promoting freedom and individuality. The final collection resembles this as a consequence to the COVID-19 restrictions. Mental states and wellbeing have been ultimately severely affected and this collection is a sophisticated outcry of this issue.