My practice specialisms are situated within the wider realm of image making, as I enjoy navigating the crossover between different mediums within my work.
Creating multi-layered narratives through art direction, photography and writing has allowed me to engage with a variety of fashion outputs including sustainable publications, fashion writing, moving image and film photography. Sustainability underpins all of my work, and I consistently use this as an ethos rather than a singular project exploration to navigate other ideas. This layering of narratives informs much of the research in my projects as well as my outputs and has become a key aspect of my practice during third year.
Frustrated and saddened by the violent acts against women in 2021 and the necessity of location-tracking apps and relentless 'Text me when you're home' messages, it became important to me to centre my Final Major Project around acknowledging, exploring and visualising the idiosyncrasies of the current female experience through a purposefully ambiguous, considered and creative immersive fashion publication. I aimed for the project to be experienced by men, with the ethos that art can aid social change.
Another main aim was for this platform to be built around collaboration and conversation, using the experiences of myself and those around me to explore the subject in a multi-layered way that became reflective in the mediums used. Various young female creatives contributed to the overall project and I felt inspired and connected to every one of them. The publication aims to explore the female experience through three visually and textually distinctive chapters- Present day, Transitions and Utopia.
Exploring tactile and digital mediums, and navigating a crossover between both is a key aspect to my practice. This crossover between fashion and art consistently fuels my motivation to create engaging, thought-provoking and considered narratives in my work.