Rheanne Kerri Lord

Contact:
rheannelord@outlook.com
University/School:
Northumbria University Newcastle
Location:
Newcastle
Specialism:
Art DirectionMarketingPhotographyPR & CommunicationsSocial MediaStyling
About Me

Hello, I'm Rheanne Lord a graduate from Northumbria University

I'm an enthusiastic and creative individual with a proven ability to drive and innovate ideas. I speacialise in Photography and Creative Direction and use my work to challenge current day issues within society. I have gained a vast amount of experience through my 6 years representing England at volleyball.

My work challenges perceptions of 'normal' through an abstract lens, and my approach to all of my work has allowed me to channel my passions for change into all of my projects. I aim to be a voice of the people and create movement within everything i do.

INSPIRATION

My project BRAT explores concepts of UK youth culture, challenging our perceptions of 'normal'

Throughout all of my projects i carry the ethos of celebration, free of tolerence and diversity driven concepts. Today more than ever i feel the young creatives paving our future do not get the celebration they deserve. Concepts such as race, sexuality, sensuality, age, class, LGBTQ+ and gender are advancing at a rapid pace, a pace BRAT does not feel society is keeping up with. The young creatives of today are our muse, and we hope BRAT can be a small step in this celebatory movement.

BRAT aims to face society with glamourized versions of both the positives and negatives of youth culture today that aren’t shown by mass media. BRAT forgets about all clichés, within our space the only thing we ask, is for an open mind towards the creatives paving their paths in our current climate. Playful, glamorous, and outrageous, BRAT will create a new perspective on how we view UK youth culture and encourage the discovery and intelligent appreciation of the lives young people lead.

MY WORK

PORTFOLIOS

DETAIL

BRAT hands the spotlight to the influential creatives moulding our future.

We view BRAT as a movement. In this current climate of high-class differentiation post-pandemic, we feel it is the most important time to draw out a topic that can spread positivity and celebration. Stigmas set in place by society both in and out of politics can invalidate and degrade the true existence of young creatives within the UK. I will challenge you to question your thought processes, aiming to bring around a stronger sense of awareness to current lifestyles and concepts further allowing future innovation and discovery.

“They’re out-of-touch hipsters who spend too much on coffee and too little on facial hair care. Many are spoiled, entitled, or both.”
Art DirectionMarketingPhotographyPR & CommunicationsSocial MediaStyling
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners