Growing up in the North whilst also travelling to remote corners of the world and being exposed to cultures who live in harmony with nature has lead me to seek out a relationship between the two worlds within my imagery.
I regularly use political satire as a way of expressing environmental messages within my imagery as many of my shoots are sustainably motivated. As well as this, I try to make the production of my shoots as sustainable as possible with the garments being sourced from independent designers and charity shops. My props are also handmade or up cycled by myself. My recent project Keeping Up With the Fashions is a satirical photographic story book which follows the fictional Fashion family. Here I outline the reckless and damaging actions of Fast Fashion and her twin brother Slow's desire for less.
This playful twist has been inspired by Vivienne Westwood's fashion campaigns where her punk aesthetic is still prevalent despite the political messages she puts across. Similarly, I cast unique models to capture their quirks and personalities which are organically expressed.
I spend a lot of time digitally manipulating my imagery in order to create hyper-realities as influenced by the Surrealist and Dada movements with artists such as Man Ray and Salvador Dali being an inspiration of mine. These images again add a playful twist to my regularly politically motivated work.
Keeping Up With the Fashions embodies the Shakespearean quote: “Many a true word hath been spoken in jest”. It is a light-hearted and satirical photographic story book following the fictional Fashion Family, as each member attempts to establish their role in society. This timeless world sees the development of the fashion industry from its inception in Paris up until the present day. The book personifies fashion into four characters: Mr and Mrs High Fashion and their twin children, Fast Fashion and Slow Fashion. It explores fashions’ impact on the planet, focusing on the Industry’s reflection of their years of destruction during the Coronavirus lockdown. For this book, I strived to find a creative and entertaining way of highlighting the environmental issues surrounding the fashion industry.