I am passionate about sustainability, upcycling and ethical fashion. My design identity is fun, quirky, playful, colourful, and inventive but I also love simple clever designs. I am proactive and open-minded. When designing I take an in-depth and creative approach, thinking carefully about the construction of the garments.
Whilst at University, I have completed many design projects, researching and developing ideas through brand, market and trend research. I gained a strong understanding of the importance of designing for a specific market level and brand identity that appeal to a target customer. I have particularly enjoyed gaining skills in pattern cutting as well as in CAD.
Do you ever feel under pressure from an approaching deadline? Are you at the bursting point? Feeling pressured is often viewed as a negative emotion, particularly in our current culture of social media. But can pressure also be a positive force for good? A healthy amount of pressure is crucial for creativity and productivity. This collection explores positive pressure. It also seeks balance in extreme contrasts. The contrasts occur within the silhouettes, colour palette, and fabric textures.
Inspiration comes from artists such as Jeff Muhs and Johnson Tsang and their sculptures, also as distorted balloon shapes. Balanced restriction and release appear throughout the designs. Garments are gathered with drawstrings, creating volume and freedom of movement. The drawstring element allows the wearer to personalise their clothing, making it more size-inclusive. Other parts of garments are tight, with details inspired by corsetry and classic tailoring, used around wrists, ankles and necklines.
The drawstring detail appears in every outfit throughout the collection. It creates interesting shapes and an extreme contrast between volume and restriction. The drawstring element and the elastic cord allows the wearer to adjust and personalise their clothing, also making it more size-inclusive.