Olivia Fletcher

Contact:
olivia.fletcher@hotmail.co.uk
University/School:
Northumbria University Newcastle
Location:
Newcastle
Specialism:
Award NomineeDiversityFashion DesignGender NeutralKnitwear DesignMarketing
About Me

I’m Olivia, a Fashion Design and Marketing graduate from Northumbria.

Through my creativity, I aspire to contribute to a more inclusive and accepting fashion industry. It is extremely important for me to use my work as a platform for my personal values around diversity, acceptance and happiness, shown through my design aesthetic and marketing ethos.

I believe that clothing should not be constrained by imposed societal boundaries set for consumers, and rather be used as a tool for self-expression. I intend to bring joy to the wearer through humorous silhouettes, details and prints. This aspect of my design philosophy aims to give a refreshing significance to the clothes that we wear every day, allowing my audience to show their personality through their style. I want the clothes that I produce to resonate with people making them feel proud for the garments represent, as well as reigniting the love that they have for their wardrobe.

INSPIRATION

I intend to bring joy to the wearer through humorous silhouettes, details and prints.

I like to take a people centred approach when collecting design inspiration. My collections intend to make people feel, welcome, accepted and appreciated, researching into important topics that need to be promoted as the basis of my concepts.

My FMP collection, Antique Queens, hopes to fill the gap within our education around aging within the LGBTQ+ community. For these garments, my main areas of inspiration came from 1960’s drag queens, my grandparents and antiques, representing the beauty within growing old. The flamboyant garments aim to shine a light on overlooked topics such as loneliness and exclusion, while making a strong statement of confidence and individuality for the wearer.

MY WORK

PORTFOLIOS

DETAIL

The overall aim of my work is to bring people together, express identities and promote acceptance.

In addition to a diverse product range, my FMP promotes a strong sense of community through their marketing strategy, including the use of: physical spaces, interactive games and thought-provoking publications. The Otherness Community offers a safe environment for customers to come and spend time with like-minded people without pressure or judgement. Additionally, the Otherness Top Trump cards provide an example of how we will strive to normalise the concept of imperfections, aiming to make people feel more positively about themselves. The overall aim of my work is to change the way people feel towards clothing, using garments constructively as a positive way to bring people together, express identities and educate societies on critical topics.

"How many years has it taken people to realise that we are all brothers and sisters and human beings in the human race?" - Marsha P Johnson
Award NomineeDiversityFashion DesignGender NeutralKnitwear DesignMarketing
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