Oliver Southall

Contact:
olisouthall@ymail.com
University/School:
Birmingham City University
Location:
Birmingham
Specialism:
Art DirectionBrandingBuyingDigital MediaFashion GraphicsFashion ImageFashion TechnologySocial Media
About Me

Fashion Business Graduate 2021

I am a creative & driven individual currently graduating my BA (Hons) in Fashion Business & Promotion at Birmingham City University aspiring to work within Fashion Buying & Trend Forecasting.

The scope of my course has lead me through new depths of innovative research resulting in a passion for future fashion working with Technology or Sustainability. A range of modules has taught me valuable communication and research skills, as well as an in-depth understanding of multiple roles & responsibilities within the Fashion Industry.

INSPIRATION

My inspiration stems from the study into the modern impacts of innovative technology

Technology has been a key driver throughout my University studies - I initially explored the potential of 3D Printed Fashion utilising up-cycled ocean waste as a future solution to more circular fashion & creating an opportunity for print-at-home clothing - a trend emerging through 2021. Since exploring forward innovations, Technology’s impacts has been a primary focus in my work & I aspire to continue to do this.

A complete concept was developed for my Independent Final Project as a continued exploration of the growing consumption of technology as a result Covid-19. The concept focused on creating a modern solution for battling mental health issues & mass techno-consumption as well as filling a huge gap in the emerging Techno-Spiritual market. Research into the effects of Binaural audio on the brain & market leading technology drove the development of Sync - the first in-ear mindfulness device.

MY WORK

PORTFOLIOS

DETAIL

Final Concept Package: Sync Audiovisual Experience

The finalised concept included a Business Plan outlining Sync’s overall activity from 2021-2023 & an Audiovisual experience as the complete visual outcome package for the concept. The Business Plan considered cross-industry analysis, target consumers, marketing methods, specific financial operations & an operational strategy. The Audiovisual experience encompasses all Binaural audio outcomes together with all finalised visual outcomes to deliver an authentic Sync experience.

"The fashion industry is in the middle of an evolution era whereby if brands fail to adapt to connecting with consumers, designers & manufacturers digitally, they won’t connect at all."
Art DirectionBrandingBuyingDigital MediaFashion GraphicsFashion ImageFashion TechnologySocial Media
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