I am a creative & driven individual currently graduating my BA (Hons) in Fashion Business & Promotion at Birmingham City University aspiring to work within Fashion Buying & Trend Forecasting.
The scope of my course has lead me through new depths of innovative research resulting in a passion for future fashion working with Technology or Sustainability. A range of modules has taught me valuable communication and research skills, as well as an in-depth understanding of multiple roles & responsibilities within the Fashion Industry.
Technology has been a key driver throughout my University studies - I initially explored the potential of 3D Printed Fashion utilising up-cycled ocean waste as a future solution to more circular fashion & creating an opportunity for print-at-home clothing - a trend emerging through 2021. Since exploring forward innovations, Technology’s impacts has been a primary focus in my work & I aspire to continue to do this.
A complete concept was developed for my Independent Final Project as a continued exploration of the growing consumption of technology as a result Covid-19. The concept focused on creating a modern solution for battling mental health issues & mass techno-consumption as well as filling a huge gap in the emerging Techno-Spiritual market. Research into the effects of Binaural audio on the brain & market leading technology drove the development of Sync - the first in-ear mindfulness device.
The finalised concept included a Business Plan outlining Sync’s overall activity from 2021-2023 & an Audiovisual experience as the complete visual outcome package for the concept. The Business Plan considered cross-industry analysis, target consumers, marketing methods, specific financial operations & an operational strategy. The Audiovisual experience encompasses all Binaural audio outcomes together with all finalised visual outcomes to deliver an authentic Sync experience.