I am a north east based creative, graduating from Northumbria university. Throughout my studies, I have specifically excelled in concept generating, styling and directing photoshoots. This has stemmed from my own personal interest in the fashion industry, researching trends, following brands and runway shows, and collecting magazines.
In the past three years I have carried out projects surrounding gender fluid fashion, modern day feminism and sustainability, as well as working on live briefs with Fashion Revolution, Size? and Disney. For this work, I created fashion films, editorial photoshoots and digital media, all of which can be found on my website. Many of these briefs were focussed on documenting and exploring something factual, so in third year when I had more creative freedom, I based my project around a fictional concept and story that I built myself.
My final major project, entitled ‘FAME’ is the largest creative project that I have undertaken, creating a 250-page hardback coffee table book. FAME follows a year in the life of Hollywood actress Heather Steel, who is a character that I created to base the project around, with every image being styled, shot and directed by me. The concept was inspired by celebrities, such as Madonna, Lady Gaga and Rihanna, who have all released their own coffee table books combining fashion, art and photography content.
The concept for the book was to document behind the scenes of the life of a celebrity, and the ups and downs that come with fame. A lot of time went into creating the character of Heather and her story in order to make the project real and believable. I was fascinated with the relationship between celebrities and the press, looking at examples like Marilyn Monroe and Princess Diana. The book is split into five chapters, each one exploring a different side of fame, from the perspective of the star.
Throughout predominantly the whole of my final year, the UK has been in a coronavirus lockdown. This meant finding a whole new way to create content and get inspiration. It greatly affected planning shoots, with no clear dates to work towards and all locations being closed. Equally, I became not just the photographer and stylist, but the makeup artist, lighting coordinator, hair stylist and props manager. Looking back, I am glad that this was the case, as I have had full control over every single part of the book, and now when I hold it in my hand and see it on my coffee table, I know that I single-handedly created every aspect of it myself. The project has taught me new skills, challenged my thinking, and most of all given me a huge creative escape and something to pour all of my efforts into during such a strange and challenging time for everyone. FAME shows that am a driven and ambitious individual with a creative flair, and I am now looking forward to applying this to projects outside of my university