About Me
I am Natasha, a Fashion Branding and Communication student from AUB
I am an art director and stylist creating work that caters to the diverse gen z consumer market. My intentions are to create work that celebrates inclusivity and showcases the voices of marginalised communities of particular focus the LGBTQ+ community. I want to help diversify brands that lack inclusion through creative styling and powerful storytelling.
I believe fashion derives from respect for form. How fabric can speak to body politic to suppress or empower bodies. Through my styling and art direction, I aim to create relatable story-telling that surrounds important social-political narratives, showcasing Gen Z voices and reflecting their inclusive values that are easily accessible for young viewers to feel seen and heard.
INSPIRATION
A conversation with friends over the lack of genuine inclusion in fashion.
As a queer woman with a hidden disability, I have often struggled to see authentic representation within media especially when it comes to the polished magazines which the fashion industry produces, therefore my inspiration comes from my personal experiences and the experiences of those around me.
I wish to create imagery that empowers those who otherwise may feel unseen, using the moments in my life where I’ve felt safe and part of a community and bringing it to life helping create a safe space through my work.
MY WORK
PORTFOLIOS
Natasha Dobbe
Dolce & Gabbana- why i chose to re-campaign them.
Mood board and styling.
Location and styling.
photography, styling and art direction outcomes.
Mood board and inspiration.
Outcomes.
Outcomes.
Outcomes.
Styling and imagery combined.
Behind the scenes.
Storyboard and script.
Video outcome.
Photography outcome.
Seen as an advert.
Dolce & Gabbana show invite.
Charles Jeffrey campaign.
Styling and makeup.
Video outcome.
DETAIL
Supportive statement, detailing my work and concept.
A creative direction strategy reframing Dolce & Gabbana. It develops an inclusive and fashion forward identity by using visual campaigns based on powerfully relatable storytelling and GenZ values. Of particular importance was the use of authentic styling, primary research, video and photo campaigns, personalised packaging and creative show invites. These are predicted to increase social media following, engagement and mobilisation of D&G for the future of 'woke' culture. The strategy reflects a rise in social liberal activism leading to a backlash against D&G's perceived homophobia and racist history. This has largely been motivated by GenZ who have advocated for the fashion house to be cancelled and boycotted. Dolce & Gabbana's historic customer base ranges from Gen X 30-50 yrs. As GenZ are the majority consumer market of the future, D&G are leaving themselves open to a massive economic loss. This strategy champions diversity and the energy of GenZ social values whilst reinvigorating Dolce & Gabanna.
“I think masculinity is also a figure of beauty. You can be as beautiful as you want, whether male or female. I want to create costumes that make you free to be yourself. ” - Alessandro Michele
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