Being a creative yet also very academic individual, my degree in fashion marketing at this Russel Group university allowed me to advance both of these components of myself simultaneously, whilst also being able to enjoy my love for fashion everyday.
Through out my degree, I have acquired a well-developed and unique combination of both strategic and creative thinking abilities. However, being acutely aware that academic merit is not the only key ingredient to launching a successful career, I have made gaining industry experience a priority throughout my studies. I now have over a years accumulative industry experience within various marketing and communications roles within a diverse mix of settings including creative agencies, tech companies, fashion brands and fashion shows.
Observing the effects that the vast clothes sizing inconsistencies found across retail stores were having on the body confidence of so many people around me, I decided it was time for change. So many stores are sizing their garments incorrectly, meaning that in one store a consumer might be a UK size 8, but in another they might be a 12, even though their body has not changed, this can lead to low self-esteem or even body dysmorphia.
Being a long supporter of sustainable and socially responsible voluntary certifications such as B-Corp and Fair-trade, always looking out for these on product labels when shopping, I wondered if a similar solution could be translated into tackling the clothes sizing problem? After further research into sizing, the appeal and effectiveness of voluntary certifications, and into technologies such as digital product passports, StandarSize was born!
Throughout the last year working on my final major project, it has became abundantly clear to me just how possible it is to make positive changes to our community and planet when we speak up and stand together. The conversations that I have had throughout my research process have been empowering and my communications portfolio harnesses this consumer empowerment to demonstrate the effect that it can have on businesses and governments when powerful enough. I believe that our generation do not just have the ability, but have a duty to continue to speak up on important societal and environmental issues such as this matter and that this will be our great differentiation and strength when entering into industry and creating our future.