Molly Donohue is a creative that specialises in product marketing, PR and events. Her thorough research, creative design and imaginative idea curation combined together generates extremely innovative concepts and has allowed her to create some visually and conceptually captivating outcomes.
Throughout my work at university over the last 3 years studying Fashion Branding and Communications, feminism has played a massive part in my inspiration and idea development. I have a keen interest in combining bold graphics and colours, to make the content visually pleasing, with appropriate educational messaging to improve diversity and inclusivity where possible.
My journey with feminism hasn’t been straight forward. It’s felt very complicated at times and a little confusing when we live in a society that normalises the oppression of women and marginalised groups. There will be days that I feel like a rubbish feminist for not pulling up a male counterpart on a sexist joke or allowing society to persuade me that there’s no such thing as gender inequality anymore and I should just stop complaining.
For me, it took finding books like Women Don’t Owe You Pretty by Florence Given and The Guilty Feminist by Deborah Frances-White to remind me that these are all signs that we still have a societal issue, and this isn’t going to improve if we don’t eradicate the effects of these patriarchal methods. These books also allowed me to identify lifestyle and cultural trends that encompassed their target markets, whom are similar to my own.
It responds to a lack of feminist material positively targeting men. It encourages conversations that women can feel constrained to have with men about feminism. The board game aids feminist conversation and is a starter pack for those that want to learn in an engaging way. It attracts audiences by being light-hearted, witty, and sparking excitement and interest. It tests and fills gaps in feminist knowledge and at the same time reminds players of the progression and knock-backs women have endured throughout history. It bridges the gap between men and women by uniting them in solidarity.