About Me
Hi, I’m Molly. A Fashion Branding and Comms student from AUB.
Molly is a recent student at AUB. She has specialised interests in creative direction and styling with the aim to exercise these skills, working for herself. She wishes to start a lifestyle and activewear brand that she has put into development throughout her final year of studying.
Growing up in the country and international cities has given me a great appreciation for all the different and beautiful cultures that each come with a specialised lifestyle to each. My aim for how I brand my future company has stemmed from this. The goal being to create a fusion of worlds in the way I shape the brand. English country heritage intertwined with modern contemporary style. This is also a reflection of my personal brand as an individual.
INSPIRATION
My inspiration for ‘CC’ started with my own difficulties for garments in the equestrian world.
The majority of garments in the ski and equestrian worlds are primarily focused on the performance rather than the look and aesthetics. This is of course understandable however it gave me the goal to try and produce something that catered to both. In the process of exploring this, it gave me the inspiration to produce a garment that also served to prevent fast fashion my making it versatile. A bodysuit that provides multifunctions for activewear and leisurely use.
During the development of the garment, I decided that I wanted to widen this platform opportunity to create a community for those who are interested by the equestrian, ski or wellness/lifestyle world, no matter the ability. A platform that can motivate, inspire and support through articles, aesthetic imagery and related products from other brands. The idea summarised is almost a specialised Pinterest board for those of the chosen demographics.
MY WORK
PORTFOLIOS
DETAIL
I executed a photoshoot with the aim for it to be on Instagram supported by behind the scenes clips.
I organised a team to create a studio shoot with Model Elsa Charlwood alongside a location shoot with influencer Ellie Hawkins. The aim is for the two locations to be edited together post production at a fast pace creating an adrenaline like rush for the audience. Motivating them to participate in the sport of various equestrian disciplines or general active fitness as shown by the different styling. The styling covers both horse wear and leisure/active wear. Also with the intention to encourage the audience to wear our dynamic bodysuit base layer as seen in both studio and location shoot settings. The clip can be seen @costello_collection Instagram reels.
“Personal style is about having a sense of yourself and what you believe in every day.” Ralph Lauren
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