Storytelling is a practise that runs parallel with my approach to creative direction. I am informed by characters that exist in our world, as well as those I muster up to complete my vision. Although I adopt a light-hearted perspective, this is not at the expense of meaningful and informative content.
My image making seeks to elevate the marginalised and celebrate the underdogs. My aesthetic sits somewhere between romance and humour, enhanced by rich locations, personal loves, powerful people and a lil eccentricity. Someone once told me 'personal is political' and it made a lot of sense. The past year has been a time to consider my values, a time of polarization but also an opportunity for many to step into their personal power.
My FMP titled CAM.P stands for Celebrating Audacious Mavericks. Period. Camp brings us many charismatic characters, inevitably those of the LQBTQIA+ community but also hyper-femme women, macho men and every trailblazer in between. I have been considering the privileges I hold as a cis, heterosexual woman, having never experienced gender ambiguity, but also the disadvantages inherited as a young women in Western society.
I found that 'effeminate' was defined as 'derogatory', suggesting why damaging ideals exist in the constraints of 'masculinity' and 'femininity'. I casted Jess for my first shoot, a fashion designer and mountain biker rider, capturing her feminine style and pride within the realms of a male dominated sport. For my second shoot I casted Harry, a outdoorsy male, utilising camp as in camping, a sport of inclusivity but also leadership. This middle ground was the ideal setting to explore androgynous styling.
My final imagery showcases the spectrum of gender and how styling can relate to this. Ultimately, I feel that the body of work produced is reflective of my intentions to create fresh and empowering narratives for Camp characters. The shoots were a refreshing experience in shooting on location after a long break from the practise, staying true to my love of playful styling and props. I kept the shoots close to home as this felt like a suitable way to close my University experience, sourcing beautiful locations, intricate garments and involving the people I hold most dear to me.