I’m a multi disciplinary artist whose work encompasses mediums including Creative Direction, Art Direction, Styling, Photography, Illustration and Animation and Creative Writing, with a strong focus on genuine intersectionality, empathy, respect and empowerment.
My passion centres around intimacy and is focused on themes surrounding but not limited to feminism, gender expression and queerness. Driven by feminine aesthetics, I aim to highlight underrepresented communities, address real issues through a pink-tinted lens and aid my audience in recognising the inequality and discrimination that is faced every day, as well as connect them with their journey towards loving themselves, and those around them. Each project I create is a step towards underrepresented individuals resonating and relating with the fashion industry, feeling respected and powerful.
I explored and built on my aligning values within one liberating project. Just Babes Club Lingerie are a brand who truly embody diversity, body positivity, sustainability and advocate not needing a partner in order to embrace your sexuality. I was excited to embrace their combination aesthetic of sweet and sexy garments, and curate bedroom based sets as a creative solution to overcome lockdown setbacks. Bedrooms are a key aspect of my practice, serving to intimately define my character’s personalities.
I organised a campaign imagined for the brand, consisting of three collaborations, the first being with an OnlyFans Sex Worker, addressing the double standards held against those who profit from the site, from those who are happy to enjoy unethical, free pornography. The second with The Pleasure Garden, a sex toy brand that celebrates independent sexual empowerment. Lastly, with The LGBT Foundation, inspired by bake sales to raise money for charity, spreading awareness of the issues this community faces.
My final major project was a deep dive into femininity, exploring its fluidity and ability to resonate with everyone in a different way. The result being a short film, Me and the Mirror, featuring three Bristol based femmes who unpack their personal experiences with beauty standards in relation to the process of getting ready. As well as a zine, Vainglorious, exploring authentic, personal self love and working against the idea that femmes shouldn’t take pleasure from their own appearance, collaborating with 10+ creatives within it’s first issue. And finally, an editorial imagined for Polyester zine, looking at the contemporary rise bimbofication and addressing the negative connotations of physically expressing femininity within the workplace.