Womenswear designer inspired by the beauty in the banal, my work shines light on the generic and overlooked details of day-to-day life
Following the idea of the potential held within the conventional has formed the basis of my approach to research and design, exploring a balance between humour and beauty within my work. I am drawn to unusual contrasts through the distribution of texture, cut and colour in clothing to create a modern interpretation of familiar uniform dress codes. I have worked across various sectors of the industry, giving me valuable professional experience, including work at Supriya Lele studio, travelling to Paris to assist at the 2020 LVMH Prize Semi Finals and working in PR at Alexander McQueen.
With a hyper focus on the mundane, my initial inspiration came from images of my Fathers office from 1987, when he worked for the Crown Prosecution Service in London. These images showing rows of beige filing cabinets and bulky grey computer monitors influence an aesthetic built around the out-of-date computing equipment from around this era. With focus on the muted and uneasy tones of off white, beige, brown and grey contrasting with bold blocks of primary colour found in defunct computer technology.
This collection is heavily influenced by the work of Miucca Prada and Helmut Lang in the 1990s, and the codes of design in which their work was grounded. Sofia Coppola’s films Lost in Translation and The Virgin Suicides work in line with the same notions, depicting the beauty in the most everyday moments. Female leads in these films inform elements of my muse. Young, intelligent with an understated style, navigating feelings of uncertainty and disconnection, with a dry sense of humour.
Grounded in existing familiar uniform codes, my collection uses uniformity as a backdrop to create a collection outwardly understated and generic. Combining the use of sheer fabrics, latex, and wool suiting to create an uneasy juxtaposition in texture, as well as balancing between the connotations associated with the garments and their material. Cutting away at block shapes and layering them, introducing exposed underwear, creates a story that is outwardly bold and daring from a world that is banal and mundane.