My Final Year Project is based upon the feminist concept of ‘Bedroom Culture.’ This is a sociological theory that suggests young women are socialised into ‘Bedroom Culture’ because they are more at risk of danger outside of their bedrooms and are therefore virtually trapped in their rooms, creating their own social world.
My project took out the challenge of discovering whether this concept is still relevant today, by interviewing young women. We live within a different social landscape with things like the introduction of technology and global pandemics that mean we are spending more time than ever in our bedrooms. However, what is still the same, is the fact that women are still being assaulted in public spaces and are still at risk outside of their bedrooms.
My findings are presented visually and conceptually, through imagery and text as well as moving image. My interest and ability in Marketing, PR and Visual Promotion, learned from my degree and extensive internship experience, turned this series of images into a campaign. I am pitching that the feminist publication ‘Polyester Zine,’ who have their own podcast ‘Polyester Podcast’ will be releasing a new podcast series entitled ‘Bedroom Culture’ with appropriate marketing materials.
This will be advertised over a 10-page spread within the zine itself; increasing awareness of the podcast in a creative style, and therefore downloads, as well as at a stylised exhibition, held in South London, building brand awareness to potential future customers. The podcast will also be promoted on Polyester’s social media pages, using short moving image, creating interactive relationships with customers online, making them more likely to listen. The marketing materials for this are presented below.
I also have a passion for and interest in moving image. For the Bedroom Culture campaign I have made a series of moving images that would be posted on Polyester's instagram for marketing purposes. This gives stylised visual content with insightful audio, making the podcast appealing by presenting it as profound and unique. The moving image here is based upon Margaret Atwood's concept of the Internal Voyeur, which suggests the male gaze is internalised. In relation to Bedroom Culture this suggests we are always judging ourselves on our bodies and appearances because of this internal gaze, even in the privacy of our own spaces.