Martha Hupfauer

Contact:
m.hupfauer@yahoo.de
University/School:
Pforzheim University School of Design
Location:
Pforzheim
Specialism:
Art DirectionFashion DesignFashion ImageGender NeutralIllustrationStyling
About Me

I'm Martha a graduate from Pforzheim University - Fashion Design

My focus has always been on the critical questioning of socially relevant topics: I asked about identity and looked for references to anchor new positions in order to develop an attitude expressed in form and textile. This way of working has reached its climax so far in my bachelor thesis „Des Kaisers Neue Kleider“

Based on the children's fairy tale "The Emperor's New Clothes", my thesis transfers the core theme of illusion and deception onto the fashion system thus criticizing the prevailing conditions and current upheavals in a visual way.

INSPIRATION

"Mundus vult decipi, ergo decipiatur“

At first glance this seems to be the core message of the fairytale 'The Emperor's New Clothes'. Even if it is written in a rather cynical undertone, Hans Christian Andersen created a piece which is just as self-ironic, if not to say a little loving: The fairytale addresses both human abysses and the fears underlying them, such as the fear of rejection and shame, and thus also the longings for recognition and confirmation. It's about a greater deception than just the deceit and it calls for its unmasking.

I transferred the theoretical examination of the fairy tale and the accompanying analysis of the social-psychological, on to today's “fashion world”. This created the basis for the mood and the concept of the collection: self-staging, masking and pompousness. This collection recognizes the power that fashion has and creates, by exaggerating and making deceptions visible, a parody of the fashion world. It hopes that after the illusions have burst, a more conscious and honest way will be possible.

MY WORK

PORTFOLIOS

DETAIL

The consequences of the narcissistic traits can be seen in the conceptual approaches:

The whole is pervaded by elements of deception, which on the one hand alludes to the deception of the fairytale, on the other hand it addresses the (self) deception of the individual in the „fashion world.“ The bystander effect in the fashion world is reflected in the fatal consequences of the fashion industry - overproduction, environmental pollution and social injustice - which are not given sufficient attention. The collection literally becomes a self-charged burden. In order to express the phenomenon of social influence and the power of fashion, I studied absurd/grotesque trends of the past 100 years and used them to find my form. The result is a ridiculous accumulation full of absurdity.

"Mundus vult decipi, ergo decipiatur“
Art DirectionFashion DesignFashion ImageGender NeutralIllustrationStyling
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