About Me
Hello! I’m Maddie, a magazine addict.
Originally from the Lincolnshire coast, I moved to Preston to study Fashion Promotion at UCLAN. For me, working in the fashion and retail industry is my one dream; my admiration for the industry growing since 2010 when I began collecting magazines, meaning I now have a collection of over a decade of glossy, high fashion mags, and more independent titles.
Before university, I took a year out, in which I travelled independently and worked abroad, as well as obtaining a job in retail once back in England. Over the years I’ve considered different paths; fashion photographer, designer, illustrator. But, the roles I connect with and feel like something I could do for a happy lifetime have been within fashion buying, retail, publications, and marketing.
INSPIRATION
Moodboards & Magazines. My inspiration, at it’s core, comes from magazines.
For my final campaign, I started seeing re-occurring articles, editorials and features that involved bright colours, a search for optimism, and embracing maximalism again. This inspired me to start looking into how consumers are starting to be more driven by joy – especially after the effects of COVID-19 – which developed into the theme of ‘joy through tactility’ for my final campaign. This theme embraces both joy, as well as printed media, creativity and optimism.
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MY WORK
PORTFOLIOS
My Portfolio Cover
A passion for reds, pinks and peaches
Favourite quote - Marc Jacobs
A little about me and my goals
I love fonts & page layout
The 2 final year projects I selected
Project Introduction
Project Description
Trend Publication
Trend Publication
Trend Publication
Trend Publication
Project Introduction
Project Description
Final Campaign
Final Campaign
Final Campaign
Final Campaign
Final Campaign
DETAIL
My Favourite Piece of Promotion
As part of my final campaign (IN.JOY By Selfridges & Co.), I created a magazine insert for British VOGUE. The insert included all of my campaign imagery, which I shot and edited myself, as well as branding, a press release, and information on the campaign. This piece of promotion is a highlight from the campaign for me, I loved creating it.
Creativity. Optimism. Maximalism. Joy.
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