Maddy was inspired by the flowers growing in her garden during the first lockdown. Taking the colours and textures through into beaded textiles, the silhouette and digitally printed fabrics; using sustainable fabrics to explore the concept of women's domestic marginalisation during in lockdown.
As a fashion and textiles designer, sustainability is very important to me, as nature is what inspires me the most. I think fashion should be seen as pieces of art and crafted slowly not sold as fast fashion. Being sustainable requires creativity. This creativity leads my work in creating pieces that are bright, bold and empowering to wear with individuality being key.
Embroidery, quilting and beading have been used in my collection to represent these hobbies, how many women have taken these up to distract them from the stress of lockdown, but also new roles in the house. For instance, home schooling, whilst still working, many have been feeling overwhelmed and stressed. This is why dark colours were used mixed with bright florals to express these feelings. The garden has been a distraction for many in lockdown, this has been a key inspiration for my collection.
Isolation of being kept inside has created many to feel overwhelmed and claustrophobic, which for many, has been hard to deal with. Causing many women to struggle with mental health problems like anxiety and depression. I have created garments with large sleeves to create this feeling of being stuck inside with the jacket being very restricting. The collection does not only comment on feminism and mental health but also the environment, as sustainability is an important element to my designs.
My textiles are central to my garments, they combine techniques that reflect my concept and my interest and skill in textile design and surface decoration. The materials are sustainable such as sourced second-hand buttons, organic cotton, linen and bamboo wadding which was used for the floral quilting on the outwear. Denim and topstitching have been used to express workwear references.