About Me
Hi, I'm Macey Goldsworthy, a Fashion Comms graduate from AUB.
Macey Goldsworthy is a creative who specialises in branding and social media. Studying Fashion Branding Comms has allowed her to explore many different areas within the fashion scene, from creative direction to trend forecasting, meaning her skill set ranges.
After studying Fashion Branding and Communication for three years, I have developed a wide rand of skills, learning about my strengths and even my weaknesses. This has helped me developed into the creative I am today and allowed me to explore many areas. During this time I have found my love for branding and creating social content for all social media platforms. Throughout my last year of university I explored the idea of social media and branding by creating a collaboration between myself and another creative, which is where I also discovered my ability to work well as team.
INSPIRATION
My initial inspiration started with wanting to ensure that older brands do not get left behind.
With the high-street struggling after the lasting effects of the pandemic, I knew I wanted to use my branding skills to uplift and ensure the older brands are no longer being left behind. a main way of ensuring brands are no longer being eft behind is to engage with its consumers and using social media to the brands advantage. As a young creative, who uses social media on a daily basis to engage with friends and brands I know what is needed to revive failing brands by using and creating engaging content.
As my research developed, my initial inspiration also developed. I still wanted to ensure that I was reviving a brand in terms of ethos and branding, but decided to take a different approach. I was given the opportunity to work as a collaboration with another creative who was designing a flagship store for a current brand that desperately needed reviving, with branding and social media presence being at the forefront.
MY WORK
PORTFOLIOS
TK Maxx Life Synopsis
Concept Overview
TK Maxx Life Aims
Creating our own brief
Concept Development - Children's Area
Concept Development - The Upcycling Station
TK Maxx Life in the current retail sector
Consumer Profiles
Initial Logo Designs
Logo Developments
Final Logo
Closet Curator Branding
Mini Life Branding
The Upcycling Station Branding
Event promotion for the opening of TK Maxx Life
Marketing Campaign
Final Outcomes
Final Outcomes
Final Outcomes
DETAIL
Jacquemus Campaign Proposal
Le Grand Hunt is a campaign to advertise the opening of the new Jacquemus stores in three different cities around the world. The campaign will be advertised through social media platforms Instagram and TikTok. The campaign is aimed at Jacquemus’ current target audience who are frequent social media users and enjoy expressing themselves through fashion.
TK Maxx Life. Maxx-imum Life, Minimum Wate.
Graduate Fashion Week in partnership with:
