Being constantly surrounded by the world of innovation fuels my desire to work within the ever-changing, creative industry. Social media, content creation, brand partnerships, PR, marketing, and graphic design are key areas I'm active in and driven by. I am an enthusiastic, dedicated, determined individual who enjoys being challenged and strives to succeed.
Having completed a year at the London College of Fashion, studying Fashion Public Relations and Communication, followed by three years of Fashion Communication at Northumbria University, I have developed a broad range of skills that catalysed my fascination with digital media. My Final Major Project was built upon being a passion project, as I wanted to curate something that reflected my true interests and creative ideas. Proud of what I developed, I hope to potentially further this into an established, real-life concept.
After conducting competitor analysis and observing the abundance of applications and platforms for each specific content that EUNOIA wishes to include, it was evident that there is a clear gap in the market for an app that combines all elements of personal well-being into one “super-app”. Focusing on women aged between 18-35, EUNOIA is intended for those seeking a singular platform they can rely on to maintain a healthier lifestyle and fit in alongside their busy schedules without it feeling like a chore.
In order to showcase and outline the various content and sections within the EUNOIA app, I created a short promotional campaign video, to drive user awareness and increase the download rate from new consumers.