About Me
Hey! I'm Lulu, a Yorkshire-born creative, focused in digital media.
Being constantly surrounded by the world of innovation fuels my desire to work within the ever-changing, creative industry. Social media, content creation, brand partnerships, PR, marketing, and graphic design are key areas I'm active in and driven by. I am an enthusiastic, dedicated, determined individual who enjoys being challenged and strives to succeed.
Having completed a year at the London College of Fashion, studying Fashion Public Relations and Communication, followed by three years of Fashion Communication at Northumbria University, I have developed a broad range of skills that catalysed my fascination with digital media. My Final Major Project was built upon being a passion project, as I wanted to curate something that reflected my true interests and creative ideas. Proud of what I developed, I hope to potentially further this into an established, real-life concept.
INSPIRATION
"A Super Health app needs to be created to meet holistic health needs."
After conducting competitor analysis and observing the abundance of applications and platforms for each specific content that EUNOIA wishes to include, it was evident that there is a clear gap in the market for an app that combines all elements of personal well-being into one “super-app”. Focusing on women aged between 18-35, EUNOIA is intended for those seeking a singular platform they can rely on to maintain a healthier lifestyle and fit in alongside their busy schedules without it feeling like a chore.
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MY WORK
PORTFOLIOS
THE CONCEPT
MISSION STATEMENT
APP SECTIONS | FITNESS
SUBSCRIPTION BREAKDOWN
PRIMARY RESEARCH
SECONDARY RESEARCH
SITUATION ANALYSIS
CONSUMER PROFILING | ONE
CONSUMER PROFILING | TWO
COMMUNITY ASPECT
CONSUMER PERCEPTION
STRATEGY
THE MARKETING MIX | ONE
THE MARKETING MIX | TWO
TACTICS + PROMOTION | INSTAGRAM
BUDGET | OVERALL COSTINGS
BUDGET | MONTHLY RECURRING REVENUE
FUNDING
FUTURE VISION
DETAIL
EUNOIA Promotional Campaign Video
In order to showcase and outline the various content and sections within the EUNOIA app, I created a short promotional campaign video, to drive user awareness and increase the download rate from new consumers.
"If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you." - Steve Jobs
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