My creative process always begins with the emotional sphere. In any project, whether it's focused on art direction or styling, I start by immersing myself in a feeling, a relationship, or an introspective analysis.
My intention is to develop a path that unfolds around this intimate point, translating it into a multitude of nuances and applying it in various contexts, from the visual to the tactile and emotional aspects. I firmly believe that an image, whether shaped through styling or conveyed through artistic direction, has the ability to express content on par with text, with personal interpretations that emerge during each individual's analysis.
INSPIRATION
synesthesia senses' overlapping synaesthesia /ˌsɪnɪsˈθiːzɪə,ˌsɪnɪsˈθiːʒə/ noun: synesthesia the production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body.
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DETAIL
The collection teaser aims to create an atmosphere of anticipation and curiosity. In the videos, the models wear garments from the collection and seem to be immersed in a mysterious space, where they do not fully understand what is happening. However, their expression and their glances towards the camera emphasize their desire to discover the upcoming news. The objective of the teaser is to generate interest and anticipation around the collection, leaving the viewer with the curiosity to find out what will happen and what items will be present in the collection. This approach creates a sense of mystery and invites the audience to stay tuned for more information on the upcoming news.