Lucy Elias

Contact:
lmg.elias@virgin.net
University/School:
Nottingham Trent University
Location:
Nottingham
Specialism:
Accessory DesignAward NomineeBrandingFashion DesignFashion PublicationWomenswear
About Me

Hi, I’m Lucy, a Fashion Design graduate from NTU.

I am a womenswear designer that strives to design for diversity and inclusivity. Comfort is a fundamental attribute of sustainable design and is a key element I factor into my work. Mothr May I is a label I have developed that carries practical and stylish skate wear for women.

Through the breakout of COVID-19 skaters optimised the empty cityscape. Looking at the origins of the once considered anti-establishment, male dominated pass-time into what it is today; an inclusive sport where people of all genders have come together to create a safe, progressive space. I was inspired to design durable womenswear range fit for the day-to-day of female skaters.

INSPIRATION

Debunking the unspoken visual codes of conduct of the ‘classic skateboarder’

The concept for my FMP was inspired by my experience living and working in Melbourne throughout the breakout of COVID-19. Orientated around skateboarding within the cityscape, I looked into the architecture of the city and more specifically skate spots in which skateboarders would come together to pursue a mutually loved sport.

Looking at the origins of the once considered anti-establishment, male dominated pass-time into what it is today; an inclusive sport where people of all genders have come together to create a safe, progressive space. Focussing on women within skate and the way in which they express and take ownership of their identity withing the subculture, debunking the unspoken visual codes of conduct upon which the stereo types of the ‘classic skateboarder’ were created.

MY WORK

PORTFOLIOS

DETAIL

Skate in style

I produced a video to highlight the wearability of both the skort and the jacket. The shorts, underneath the pleated wrap-around, enable women to perform tricks whilst feeling comfortable and secure. Designed for seamless transition from the day-to-day into casual activewear is a fundamental design feature. The gilet is lightweight, durable to wear and tear and reversible. The two-colour ways of the gilet enable it to be easily matched within one’s wardrobe.

Setting a new narrative for the modern skateboarder
Accessory DesignAward NomineeBrandingFashion DesignFashion PublicationWomenswear
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