Lucy Bowskill is a creative who specialises in fashion design, specifically challenging the ideas of what is classed as luxury and 'trendy' for a fresh and subversive outlook on the fashion industry. By going against social ideals, she aims to create an impactful and inclusive future of fashion.
After studying fashion design for 5 years I have come to appreciate the art, technicalities, and hard work that come from within the industry. It's fast paced, exciting and it always has a way to be new with each era within society. Since studying fashion design, my passion has only grown, with motives to recreate the industry for the future. I aim to contribute to the army of new designers challenging the social norms within design for a new era of slower, rebellious fashion.
Growing up with a passion for art and design, I always had one big influence: my Dad. He always encouraged me to be myself and do what makes me happy which is exactly what I did. He always had a passion for science and innovative technology which has definitely has an impact within my design. He will always be my inspiration for my individuality and expressionism within my practice.
Within my time studying fashion design, it helped me to understand the impact the industry has on society, in many different ways. It effects so many aspects of our lives giving it such power that I feel is sometimes miss-used. I love to come up with new ways of thinking outside the box to create new ways of thinking about fashion for a new creative outlook on clothing and design.
My Final Major Project ‘Ignore the Ideal’ explores the idea of rebelling against toxic traits of the fashion industry and the issues that have been caused for example the heroin chic movement and the problems it caused to maintain unhealthy body ideals that implemented health problems like anorexia. I therefore looked at opposing this by investigating body confidence and going against society’s idea of the ‘ideal look’. This led me to look at aspects of feminism for example punk feminism of the 1970s which helped to fuel ideas and imagery to help add depth within my concept. I have also developed a lot of inspiration from the anti-fashion movement and how society influences the movement and how society influences the movement by creating new luxury from stereotypical low culture ideals. This linked to the idea of rebelling against trends to create a slow fashion approach to go against fast fashion. This helped to inspire new ways of wearing garments with that create a new trend-less collection.