Libby Mae Grew

Contact:
libbygrew267@gmail.com
University/School:
Birmingham City University
Location:
Birmingham
Specialism:
Award NomineeDigital MediaGender NeutralMarketingPromotion
About Me

Hi I'm Libby, a Fashion Business and Promotion graduate, from BCU

Specialising in the ideation process of fashion marketing, consumer research and innovative marketing styles are my drive. I am a lover of inclusivity within the marketing industry, from garments to inclusive marketing. I am confident in creating marketing campaign concepts which are innovative and inclusive.

While studying Fashion Business and Promotion for the last three years it has allowed me to explore my passion of inclusive marketing. For my final project I created a modular and genderless clothing range for the brand 'Collusion', the aim behind the concept was to bring inclusivity into modular garments through trending brands, whilst also creative a community through innovative marketing styles. Through the use of: AR, style guides, a shared hashtag were consumers can meet other consumers, social media posts and email marketing.

INSPIRATION

In a society of post pandemic consumers, I explored the ways brands can reshape their marketing

Post pandemic consumer needs have shifted, consumers are now wanting an experience when purchasing from brands, they want to be educated on the product and receive a personalised service when investing. These shifts in needs are coming from trends such as: social learning networks, immersive technology and code-breaking designs. With this at the forefront of the ideation process, I wanted to combine these key trends with my passion for inclusive designs and marketing.

Therefore, I created a unisex and modular product range for Collusion. The range consisted of three garments which could be transformed into many different pieces, being adaptable and trending the 'Gen-Vis educator' tribe, a group of Gen-z and Millenial consumers whom the range was targeted at. The range was designed unisex through the colour palette, created from the 'made-it-modular' LSN trend as well as the style of the garments, many removable features were added to personalise the garment.

MY WORK

PORTFOLIOS

DETAIL

The drive behind inclusive, adaptable and innovative marketing.

This image reflects a group project where we designed and created two outfits, the pieces made for the male model the female wore and the piece designed for the female the male wore to reflect code breaking and inclusive designs. The ideation process behind these garments were to encourage society to dress outside of their assigned gender, encouraging freedom and expression from garment choices. Along with the garments a catwalk show was also planned for which some included: designing marketing and PR methods, creating event schedules, event logistics and creating primary research. This module allowed me to start building work around inclusivity in the fashion industry, exploring my passion of inclusive marketing and building a genderless portfolio.

'New ideas for innovation grow out of the minds of each new generation. Having an institution of higher learning that can help young people put those ideas into action is critical'. Jay Samit
Award NomineeDigital MediaGender NeutralMarketingPromotion
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