Within my practice as a fashion communicator, I work in digital mediums, and have worked on developing publications, look books, zines, and digital collages among other practices.
I have a particular focus and interest in art direction, image making, styling and photography, and my work often explores themes of gender and sexuality and their relationship with fashion in a new age of representation and recognition. Through creative outlets I aim to engage, inspire and stimulate.
Further exploring themes of gender, sexuality, and attitudes towards dress outside of binary standards, I wanted to develop a zine that encompassed the beliefs and values that I maintain everyone should uphold; those of acceptance, understanding, and freedom of choice and self-expression. 'Over The Radar' explores these ideas with references to punk attitudes and aesthetics, inspired by zines from the punk era of the 70s and 80s with a modern twist.
Inspired by 18th Century French dress and jellyfish, 'Vicious Beauties' explores the concept of the sea, coinciding with the desire to deconstruct the norms of gendered clothing and what it means to be masculine and feminine. I collaborated on this project with fashion design student Leah Vernon, who is a friend of mine and designed the dress featured in the shoot. We both have very similar views on gender norms within society and how we should be free from these limitations in the way we choose to dress ourselves. This type of representation within fashion and other cultural creative outlets further normalises the subject within society, which is what I strive for. All creative elements, including styling, photography and post-production, were developed by myself.