My love for beauty and photography has evolved throughout university and has influenced my projects and freelance work. MFI has given me the opportunity to evolve as a creative and produce innovating work that reflects my passion for beauty. Along with photography I have developed skills in video, styling, graphics, branding and marketing.
My specialty is photographing women in their true authenticity to reflect self-love and confidence. I have focused my final university project on diverse skin types that have been neglected in the beauty industry. My final image shows real and true skin that has not been digitally manipulated in post-production. It has been incredibly insightful learning about ethical issues in the fashion and beauty industries which influenced my final project to create sustainable packaging for the products to lead the future of the skincare industry.
I have personally struggled to move away from using filters and editing apps to manipulate my face and beauty to feel beautiful. The addiction to using AR beauty filters was becoming unhealthy and I could also see how many other young women relied on these apps to make them feel accepted. This inspired me to create a hypothetical skincare brand that embodies mental wellbeing to help build consumes self-confidence.
Gucci have previously hired model Ellie Goldstein after pleading to hire models that do not necessarily fit society's beauty standards for a beauty campaign that showed an influential movement in the beauty industry. These brands have shown how determined they are to change what is perceived as beautiful, and this message on beauty is what has inspired Embrace Beauty to represent a diverse range of skin types.
I researched how AR beauty filters were digitally manipulating users faces to attain to beauty goals. Many young women have asked surgeons to help them achieve the filtered look, which surgeons have identified as a new attachment of Body Dysmorphia named ‘Snapchat Dysmorphia. Jha (2016) claims there is a pandemic of women seeking cosmetic surgery due to the unattainable goals the beauty industry has set. Many skincare brands not only use models that represent beauty ideals, but they further manipulate images to show clear and flawless skin to market how effective their products are. It was my aim to create a skincare brand that casted diverse skin types to appeal to a wider audience, as well as not digitally manipulating their skin in post-production. The final images are available to see in the gallery as well as the video I created to advertise Embrace Beauty.