Kyra-Jade's ultimate aspiration is to develop a brand that is recognised by its cultural storytelling and quality and to own a store on Saville Row.
"Heavily inspired by Ozwald Boateng, I hope to contribute to the fearlessness of cultural expression in the Black British community, of this generation. Not only do I love to produce vibrant design work, but I am also very interested in creative direction, music and so much more. I want to use all of my passions to create relatable art that will be remembered through the ages."
Temotsi (tem-o-she) is a womenswear collection influenced by the beautiful culture and traditions of a west-African traditional wedding. Taking inspiration from my grandmother’s Temotsi in 1988. On the surface it highlights the beauty of a segment of West African attire but, as someone from the African Diaspora, it showcases my roots, culture and tradition.
Having a strong sense of identity is so important, especially as young individuals. My collection aims to inspire and embolden women of today who seek to connect with and take pride in their culture, despite western societal norms, through fashion.
Coral beads are commonly worn at Nigerian celebrations as statement pieces of jewellery, but I wanted to reinvent the use of coral for my collection, though accessory design. I explored several different reef forms and manipulated the shape to create a waist-like silhouette for my belt. I had to find something that met the aesthetic I wanted, was strong and sustainable. I felt strongly that I didn’t want to use authentic coral because it is not sustainable and is harmful to the environment. The best alternative was metal because it is malleable, strong and gave a beautiful outcome.