About Me
HELLO I’M KIERA A 1ST CLASS GRADUATE FROM MANCHESTER FASHION INSTITUTE
I found it was almost impossible for myself and young women to embrace and be healed by nature due to a lack of knowledge and support. The great outdoors is essential to our health. It’s a chance to let us disconnect from our busy city lives. It’s an escape. The Kensho Concept finds new ways for the consumer to find adventure through community and experience.
The Kensho Concept aims to be the central hub and voice for women’s outdoor and functional fashion market with a vision to diminish and push the boundaries of feminine stereotypes. Creating conversation, community, and opportunity to go outside, explore, and escape the concrete jungle through an online platform and experiential concept store. Stocking for women who admire style, high quality, and functional pieces that can be used for work, outdoors, and everything in between. Ensuring a safe space, wearing clothes that look good and serves a purpose while having little impact on nature.
INSPIRATION
MY IDEA SPIRALLED FROM THE WOMEN’S STREETWEAR AND SNEAKER CULTURE PROLIFERATING IN THE LAST DECADE.
My inspiration for this brand is split into three; Firstly, the outdoor market in the fashion industry is booming. The menswear market aims to create value and aesthetic-driven pieces to match the needs of sustainably conscious, outdoorsy men with a streetwear style. Women’s outerwear is a different story, it’s woefully underrepresented in the outdoors through gear, imagery, community, and protection Second, the female streetwear and sneaker culture has proliferated in the last decade and is still
continuously growing as more brands are starting to think of women first. Lastly, due to Covid-19, more people are getting the urge to go outside, changing our perception on style, seeking more functional, sustainable products, and changing our lifestyle habits. As the sneaker culture has diversified, my brand will start the conversation for the outdoor market as ‘smaller and pink’ versions of what’s already created for men isn’t good enough in the increasingly diverse society.
MY WORK
PORTFOLIOS
DETAIL
The Kensho Concept is named after a Zen terminology meaning ‘seeing nature’ awakening in the body.
The brand aims to target young women, in cities and deprived of the natural elements and what they can do to our body and soul. Most likely, the consumer just moved to start their career, therefore, seeking adventure. The campaign is split into two; community and experience. Community: Central hub for brands and consumers to connect through a platform business model and allow room for collaboration. Welcoming in the consumer to join the brand’s journey through where she is most active; podcast, TikTok & Instagram. Experience: Exploring the full sensory experience of touch, smell, hear, taste & see through a concept store. The consumer struggles to reach nature, the brand will bring nature to them Experimenting with natural elements and the Japandi lifestyle of zen and mindfulness. For the campaign video, the aim was to relate to the consumer through the lens of a similar, inspiring individual - deep diving into their senses. Following a woman in her early 20’s experiencing Kensho for the first tim
Trained in photography, styling, marketing, visual communications, content creation, and graphic design, I am intensely driven to use my skills and knowledge to better the planet and people.
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