About Me
Hi, I’m Katie, a Fashion Branding and Communication Graduate from AUB!
Driven by thoughtfulness, I design with the belief that a human touch can inspire, resonate, and forge meaningful connections by sharing the essence my work embodies. At the heart of my practice is a sense of consciousness and responsibility that guides my journey, fuels my creativity, and forms the foundation of my process.
I draw upon design principles that structure and guide communication, principles grounded in empathy and focus, simplicity, and the belief that form and function are inseparable. Influenced by these values, my approach to design is holistic, balancing both function and emotion. I consider how each element not only serves a purpose but also how it makes people feel, recognising that meaningful design must resonate on both practical and human levels. This perspective allows me to create experiences that are thoughtful, emotionally engaging, and enduring.
INSPIRATION
Reflecting on a personal connection with nature
It started with a feeling. One that came over me every time I stepped into the fields surrounding my village or any time I surrounded myself in nature in my back garden. In those moments, something shifted - my mind quietened, my heart opened, and I felt undeniably connected to something larger than myself. That feeling became a question: What would happen if more people felt this way?
I began to notice a pattern, when we feel connected to nature, we naturally begin to care for it. We make different choices. We consume more mindfully. We remember that we’re apart of an ecosystem, not separate from it. That connection sparks a deeper kind of sustainability- not just about what we buy or recycle, but how we live.
MY WORK
PORTFOLIOS
Yiayia's Garden Synopsis
Marketing Plan
Market Research
Consumer Insight
Yiayia's Garden Branding
Strategic Communication
Yiayia's Garden Booklet Guides
Yiayia's Garden Social Media
Yiayia's Garden Perspective Short Film
Yiayia's Garden Promotional Marketing
Yiayia's Garden Promotional Inspiration Cards
Yiayia's Garden Promotional Poster
Yiayia's Garden Promotional Poster
DETAIL
The whole point of this idea is simplicity: it’s about returning to nature
This project stems from a belief that the more we return to nature, the more we return to ourselves. And through that return, we rediscover a way of living that is simpler, slower, and more sustainable. Our mission is to help people build that connection - through experiences, education, and community. Every step is designed to bring us back to the natural world, and to a more conscious way of being. Together, we’re growing a movement - one rooted in curiosity, care, and the belief that a better world starts with how we show up in it.
“Marketing is all about empathising with your audience; trying to communicate a story to them, educate them and influence them.” - Nigel Hawthorn
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